AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Central America - Q4 2021
Vivino: Buy the Right Wine and HelloFresh: Meal Kit Delivery led the market in Central America for Q4 2021. Vivino saw a significant rise in downloads and active users, while HelloFresh maintained a steady user base.
During the fourth quarter of 2021, the performance of the top five Delivered Meal Kits and Specialty Foods apps on iOS in Central America showed varied trends. Here’s a closer look at the key metrics for each app, based on data from Sensor Tower.
Vivino: Buy the Right Wine saw notable growth in several areas. Weekly revenue peaked at around $90 in mid-October, followed by fluctuations, ending the quarter at approximately $34. Downloads experienced a significant rise, especially in December, going from 734 in late September to 1.5K in the week of December 20. Active users also saw a steady increase, peaking at nearly 8K in the same week.
HelloFresh: Meal Kit Delivery maintained a steady presence in the market. Weekly downloads fluctuated slightly, with a peak of 48 in both late September and early November. Active users remained relatively stable throughout the quarter, ranging from 1.2K to 1.3K, with a slight dip to 1.1K in mid-December.
Tavour had minimal activity in terms of downloads, with only a few instances recorded in late September and mid-October. No significant revenue or active user data was available for this period.
Snack.io showed a decline in active users, starting at 193 in late September and gradually decreasing to 101 by the end of December. Downloads were sporadic, with a few instances recorded, but no significant revenue data was available.
Freshly - Food Delivery had very low activity, with minimal downloads recorded sporadically throughout the quarter. Only a single data point for active users was available, showing 12 users in late September.
For more insights into the performance of these and other apps, visit Sensor Tower.